Why SEO/ Search Engine Optimization take time?

Why SEO/ Search Engine Optimization take time?
By Joi Hernaez

Search Engines are one of the major sources of information where Internet users find answers to their questions. When students have assignments or researches that need to be done, they usually use the Internet to search. If someone has a question about certain things, he usually searches on the Internet and types his queries on the search engines.

When a user queries a search engine, he usually looks on the top search results page. He wouldn’t waste his time searching on the deeper pages. This is where a good site with high quality content and high search listings gets more advantage than other sites. A site with high search engine listings can get more traffic because as the site becomes more visible and more popular, the more visitors click on the link. Another factor is that if the site has high quality content, the more returning visits it gets and the more reliable the site is.

Search Engine Optimization is a technique of improving your website in search engine listings. Basically, optimizing your site can effectively increase your website traffic and increase your sales. But search engine optimization takes time and effort and there are lots of considerations to make and careful planning is needed in optimizing a site.

A good search engine ranking requires a lot of time and effort. There are lots of factors to consider like the site age, search engine updates, like: page rank updates, algorithm updates, back link and search engine updates. You also have to consider the keyword research, which is the most important factor in search engine optimization. Without keywords for search engines to index, there would be nothing to find in the search engine results page. Keywords are basically the function of search engines, so you must target the most appropriate keyword for your site.

Another factor is the link building process. You have to submit the site to directories and search engines. You must choose the most related category for your site, to target the visitors you want. If you want to exchange link to other sites, you have to email them and send a request telling that you want to exchange link with their sites. You have to wait for their reply, of course for confirmation. Some webmasters would reply a day or two after the request some reply a week after or longer than 1 week and some wouldn’t give their response at all. You have to be patient. There are lots of factors why search engine takes time and effort, what I have here is just a sneak peak.

Three-Way Link Exchange

Three Way Link Exchange
By Ester Rebecca Del Fierro

Website promotion is getting easier everyday because of the many methods you can do to advertise sites. One new strategy is what we call three-way link exchange. Asking a webmaster to trade links with you, or also known as two-way link exchange, is now common to most people. But this new strategy that we’re talking about is not yet used by many. Let us first review some common terms and its definitions.

Two-Way Link Exchange (or simply called as link-exchange) is simply looking for other sites that is somehow related to your website and ask its webmaster to place link from their website to yours and in return, you will do the same. This is now done by almost all of the webmasters in the world. This means increase of inbound links plus of course helping your site visitor to look for other sites, which might be helpful to them.

Three-Way Link Exchange is somehow similar to two-way link exchange but the difference is instead of putting a link to another site on your own site, you will place its link on the other site you have. Sounds complicated? Let me discuss it furthermore.

Three-Way link exchange is a cultivated term not a generic term. This term is used in case when more than two pages are involved in linking. It means that Page A is linking to Page B and Page B is linking to Page C. But Page B is not linking to Page A and Page C is not linking to Page B.

This is usually done when you own two websites. One website has already many back links and page rank and the other one don’t have many back links and/or don’t have page rank. You put a link to another site on the website that has already many back links and/or page rank and in return, your link exchange partner will put a link of your site that doesn’t have any page rank yet.

This type of link exchange is best done when you have a new website and you want to have a good page rank as soon as possible. Of course, that still depends if your link exchange partner has established a good page rank already. So be sure to choose a good and well optimized website before you ask to trade links with its webmasters.

Some webmasters are also using four way link building methods, however, this is not yet advisable since it’s already complicated and it’s already hard to keep track of your inbound links and link exchange partners. So in the meantime, be free to use the common link exchange strategies since it’s already tested.

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Impact of Press Release in Search Engine Optimization

Impact of Press Release in Search Engine Optimization
By Joi Hernaez

All companies want to brag something about their products or services. Owners always want to let the whole world know about their companies to get more customers and to increase their sales. This is where online marketing takes place.

You must have a good online marketing strategy to have a successful online business. There are lots of ways to capture the attention of your potential customers. You can have all the available advertising tools online such as advertising on the search engines, online advertisements, affiliate programs, newsletter distribution through email and a lot more.

One of the best ways for cost effective marketing is creating a press release for your site. There are many press release services available on the Internet, you can choose whether you like it to be free or paid. Of course there were lots of differences between those two services. On free press release services, the features are limited. Like on some press release distribution sites, you cannot insert HTML tags, and you cannot upload your images. On the other hand, paid press release services can have your release featured on their site. In short, your release can be more visible. But keep in mind that money alone will not guarantee that your press release is read by your targeted visitors. You must also have an appealing announcement to attract visitors and readers.

Creating a press release for your site is not enough, you have to take another step, which is publishing your release and getting it read by your targeted readers. Publishing a press release can help your search engine optimization work. By having your link on your release pointing to your site, you can acquire more backlinks and you can also boost your web site promotion.

Acquiring backlinks is very important in search engine optimization. The more backlinks you have, the greater the possibilities to have a higher page rank in Google. The higher your page rank, the greater the possibilities to have a higher search position for your particular keyword. The higher your search engine position, the more traffic you get for your site. Remember that most of the researches only click those links on the top pages. They wouldn’t waste their time searching on the 100th page. Search engines also rely on backlinks to determine how popular a website is. The more websites linking to your site is a good indication that your site is reliable and offers something useful to your visitors.

The main purpose of a press release is to let your products, services, or companies be known. In short, it’s about promotion. Create an interesting and attractive press release and choose a good press release distribution site for better promotion and for successful search engine optimization.